Because debossing recesses into the paper, it can be used to emulate engraving. The opposite effect is also possible using the same process, known as debossing. Similar to letterpress printing, the embossing process in printing uses custom made dies to create raise the paper according to the design. It has been used for hundreds of years to raise the paper to form a nearly sculptural depth in luxury paper goods.Įmbossing is elegant on its own, or when combined with other print finishing embellishments, such as foil stamping or pearlescent coating, it’s taken to another level. They should be designed in such a way that the stampings on the one side "pass" with those on the reverse.Share: Nothing creates detailed texture quite like embossing. Letterpress can be made from both sides of the same material, but remember that on the reverse side there should be no other debossing on the reverse side. Visualizations (mockups) often reflect only a substitute for what is obtained in reality. A well-chosen printing substrate, its texture and color together with smooth sunken elements give the products impossible to design and visualize on the computer. Letterpress, despite often minimalist designs, is seen as a very elegant refinement technique. The effects of letterpress are noticed in the subtle refraction of light on the edges of debossed patterns in the made cavities. On such a "raw" textured surface a beautiful effect of space is obtained, three-dimensionality imperceptible at the stage of graphic design and only when the debossing is physically done. The most interesting of the new material is the cotton paper we use, which is very interesting in the touch and is so "plump" that you can easily imprint on it various patterns. It is experiencing it's second youth because of the many new papers that have become available and the Renaissance interest in the "vintage" style. Letterpress is popular despite the fact that it requires a lot of preparation and the use of outdated machines. Classic typographic technique experiences a second youth Packaging with embossed brand logos, or embossed promotional materials such as business cards or invitations are just examples of products that can be refined in this way. Using the same technical means, you can make reflections of the designed graphics in such a way as to create effective embossing, both concave and convex. Originally used only for printing - now mostly for debossing in thick paper. With the help of typographic machines it is possible to create very visible recesses in materials, which - among other things - today typography is more often associated with printing art than with the technique used to meet industrial needs. Is perceived as a printing technique but above all refinement. Today's meaning of letterpressĬurrently, letterpress, understood as classic typography, has a different role. It means both the technique of relief printing (where the printing element - a matrix is raised), as well as shaping structures and arranging texts in its visual dimension (the art of lettering). The term "typography" has two meanings, which in the past were one and the same before the invention of advanced printing techniques. Used on appropriately thick materials, it leaves an imprinted traces. It consists in imprinting fonts or other graphics prepared on relief matrices. Letterpress is an Anglo-Saxon name used mainly in the United States. Letterpress is typography Letterpress business cards on Wild white cotton paper 450 gsm.
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